Nawazuddin Siddiqui has some news for you. Very good or bad? You Decide.

DFC ERGO Wellness Insurance policy Ltd., formerly generally known as Apollo Munich Overall health Insurance Company, has announced the start of their new brand marketing campaign Undesirable News Great news’. The campaign features actor Nawazuddin Siddiqui and talks concerning the acquisition of Apollo Munich by HDFC Ltd. in the final Insurance plan sector along with the methods it will gain the existing and also the new buyers of HDFC ERGO Well being.

Conceptualized by Mullen Lintas, the Lousy News - Excellent news’ marketing campaign builds a narrative via two marketing campaign films close to people that have encountered health and fitness emergencies. The videos attribute Nawazuddin inside of a double part as two distinctive journalists 1 who studies the Badnews for youunfortunate situations that people really need to deal with on account of a well being emergency and another who counters him to deliver the Good News’ of Apollo Munich (now becoming renamed to HDFC ERGO Wellness) along with the extensive suite of Added benefits which happen to be now accessible to The shoppers, because of the acquisition. Packed with humour, the films close with the tagline India has become Experience Far better’ to highlight Apollo Munich’s expertise and HDFC’s belief.


Commenting over the launch from the marketing campaign, Anuj Tyagi, MD & CEO, HDFC ERGO Overall health Insurance policy Ltd stated, The acquisition of Apollo Munich Health Coverage by HDFC Ltd., led on the creation of a different entity, HDFC ERGO Wellness Insurance coverage. This merger will deliver important benefits to our current & future clients. Belief, Transparency and Fairness across all stakeholders are with the Main of the whole HDFC Group which is a assure by HDFC ERGO Health and fitness Management to every one of our policyholders. Additional, lots of HDFC ERGO Typical’s greatest techniques, including 10,000+ cashless network hospitals, market foremost turnaround time for cashless assert settlement, seamless on line plan issuance and 24x7 customer service helpline are being adopted by HDFC ERGO Well being to supply a substantially greater working experience to all our customers. Our new TVC continues to be strategically executed to make sure consumers are made well aware about the advantages this acquisition has to offer them. We hope to provide this Great news’ and make our current & new clients really feel much better.


Azazul Haque & Garima Khandelwal, CCO, Mullen Lintas said, Our task was to make a large influence marketing campaign to convey the biggest information normally Insurance coverage of Apollo Munich remaining renamed to HDFC ERGO Wellbeing and the benefits this acquisition will present for the consumers. We required give the brand name a novel thought and set out a clutter breaking campaign. The start line was that people only think about Health Insurance policies when they run into any an regrettable incident associated with overall health around them. And to convey this news, we roped in Nawazuddin Siddiqui. Consequently the marketing campaign notion of Bad News Good News’ was born. We're absolutely sure this marketing campaign would just do that in addition to Develop a powerful resonance of HDFC ERGO Wellness with Wellbeing Coverage.

Leave a Reply

Your email address will not be published. Required fields are marked *